Josh Luber, co-founder of StockX, zerocool, Fanatics Collectibles, and ghostwrite, recently surprised Georgia Tech students with a guest appearance at CREATE-X’s Deep Startups workshop. The workshop, part of the Institute’s CREATE-X entrepreneurship program, features accomplished entrepreneurs who share real-world insights on launching and scaling successful ventures. The workshop sessions offer students a rare chance to learn directly from industry leaders.

Luber, best known for transforming his passion for sneakers into the billion-dollar marketplace StockX, has since become a serial entrepreneur. His ventures include  collectibles, trading cards, and beyond, showcasing his ability to identify and capitalize on emerging markets.

During the recent workshop, Luber shared his candid experiences, including how he pivoted after a layoff, transitioned between corporate roles and entrepreneurship, raised capital during a market downturn, and created opportunities by "making his own luck." The 46-year-old entrepreneur provided valuable lessons on resilience, adaptability, and innovation in an ever-changing entrepreneurial landscape.

Watch the workshop video to hear insights from Luber.

Start Your Own Venture With CREATE-X Startup Launch

Georgia Tech students, faculty, alumni, and researchers interested in starting or developing their own startups are encouraged to apply for CREATE-X’s Startup Launch program. The program offers $5,000 in optional seed funding, $150,000 in in-kind services such as legal and accounting support, mentorship from seasoned entrepreneurs, and more. The next application deadline is March 19, 2025. Early applicants receive feedback and have a higher chance of acceptance. Apply now.